What is Digital Marketing
In today’s fast-paced business world, the role of a Digital Marketer is no longer a luxury – it’s a necessity. From the viewpoint of marketing, a digital marketer isn’t just someone who runs ads or posts on social media; they are the strategists, storytellers, analysts, and brand builders who connect businesses to the right audience at the right time.
Marketing Has Shifted – And So Has the Marketer
Traditional marketing relied heavily on TV commercials, print ads, and word-of-mouth. While these methods still exist, the heart of marketing has shifted online. Why? Because consumers now live, shop, and interact digitally. This change has transformed the marketer’s role from one-way broadcasting to two-way engagement.